Our Story

Well hey there! If you landed on this page, we’ll take that to mean you’re probably thinking about inviting us into your home and looking to get to know us a bit. Nothing excites us more. Before we all get comfy together, let us introduce ourselves. What kind of house guest would we be if we didn’t, eh?

Provance Furniture started in 2022 by two guys who saw a need for furniture that was better quality than the Scandinavian superstore we all know, but more affordable and less precious than a luxury boutique. The furniture industry has changed a lot since then, but our mission to sell beautiful furniture that’s built to last and at real-life prices remains the same.

We are based in sunny Los Angeles and managed by a friendly team located across the country. We build and curate a variety of stylish products, from furniture to decor, sized for your downtown apartment or sprawling ranch home—don’t let the “Apt” in our name fool you (oh, in case you were wondering, it’s pronounced “apartment-two-be”)! You can spot our signature mid-century modern designs throughout our site, but we carry transitional, glam, industrial and Scandifornian-style pieces, too. Most importantly, our products are made for real rooms (we know you don’t live in a magazine!), real people (families of all kinds & roommates), and the messy ins and outs of daily life (you’ll want to check out our practically bulletproof performance fabrics.)

Proud to Be Made in the UAE: Embracing Craftsmanship and Culture

At Provence Furniture, we take immense pride in our made-to-order sofas, sectionals, and sleepers, which are thoughtfully crafted to bring your design vision to life. We understand how important it is to have furniture that not only complements your home but also reflects your personal style. That’s why we offer you the opportunity to customize every detail – from choosing your ideal configuration to selecting from a vibrant array of durable fabrics and versatile leg finishes.

Rooted in the rich heritage of the UAE, our furniture is a testament to the region’s commitment to quality craftsmanship and innovation. Each piece is carefully made by our skilled artisans, blending modern techniques with cultural inspiration to create furniture that is as stylish as it is functional.

We also know that buying furniture online, especially sight unseen, can feel daunting. That’s why we’ve worked hard to make the process as seamless and stress-free as possible, so you can click "add to cart" with complete confidence. Plus, if you ever have questions about your order, our friendly, award-winning Customer Care team is always here to assist you via chat, email, or phone.

At Provence Furniture, we are proud to embrace the culture and craftsmanship of the UAE while delivering customized, high-quality furniture that transforms your living space into a home. Let us help you design something extraordinary that suits your lifestyle and vision.

Made in Europe Collection: Custom Furniture Designed to Last

At Provence Furniture, we are committed to crafting high-quality, custom-made seating that perfectly fits your home and style. With over 60+ premium fabric options, you can create a piece that truly reflects your personality. Whether you’ve been dreaming of a bold hot pink sectional, a charming retro loveseat, or a versatile neutral-colored sleeper sofa, we’ve got the perfect options for you.

Our European craftsmanship ensures every piece is built to the highest standards. We use durable kiln-dried alder wood for the frame and high-density foam for maximum comfort and longevity. These carefully selected materials make your furniture an investment that stands the test of time. In fact, we’re so confident in the quality of our custom, made-to-order pieces that we offer a limited lifetime warranty on the frame and workmanship for added peace of mind.

To make it easy for you to identify our premium European-made furniture, just look for the “Made in Europe” badge on our product pages, or browse our exclusive Made in Europe Collection to shop directly from this line of expertly crafted furniture.

Experience the perfect combination of style, durability, and European craftsmanship with our Made in Europe Collection. Design your dream piece today and let us help you create furniture that transforms your home into a space you love.

Curated Collections

Everything else on our site that isn’t Made in Europe belongs to our curated collections of exclusive imports. These furniture and decor pieces are sourced from trusted partners worldwide, offering coveted designer style at prices that won’t stretch your budget. This collection includes products like coffee tables, dining furniture, leather sofas, and more!

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Why Buy Provancefurniture

  • Friendly and knowledgeable customer service
  • 100-day return policy + limited lifetime warranties
  • Customizable seating, Made in the Europe
  • Furniture designed to fit every size home
  • Life-friendly, cleanable fabrics + fast & free fabric swatches

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Want To Keep Digging? Learn More About Us Here:

  • Customer Pics

    A glimpse into your future with Provancefurniture.

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  • Glowing Reviews

    Don’t take our word for it, take theirs.

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  • Warranty Info

    Can’t skip the important stuff.

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Creators of Made in Europe Furniture

Welcome to Provance Furniture. We’re so glad you’re here! It’s always been our dream to make quality, affordable furniture a reality for everyone, which is why we’re so proud to share our story behind the company. If you’re curious to learn what we’re all about and why you should consider buying Provance Furniture, you’ve come to the right place. Read on to discover what makes us unique, how this company came to be, and why Provance Furniture stands apart from other furniture retailers.

How Our Story Got Started

There are lots of places to find furniture online today, but back in 2023 when Provance Furniture started, that wasn’t the case. At the time, we were looking for a way to reach customers who appreciated modern, minimalist furniture but didn’t want to settle for bargain-basement finds due to their budget. We also didn’t want to sacrifice quality, so it was important to us to create furniture that lasts much longer than the trendy yet low-quality options available at a certain Scandinavian superstore. That’s how Provance Furniture was born—out of a desire to create the kind of online furniture shopping experience we wished existed at the time. And while online retailers have grown in number since then, none have matched the combination of affordable prices and superior quality we offer.

The Best Made in Europe Furniture

Another big benefit of shopping with Provance Furniture is our extensive selection of furniture made in Europe. Our factories, located in the heart of Europe, work tirelessly every day to craft comfortable, stylish chairs and sofas in a wide range of premium fabrics. With durable materials, expert craftsmanship, and customizable options, we’ve perfected the recipe for creating furniture you’ll cherish for years to come.

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